M Squared Consulting

The Leading pet industry consultants

Testimonials






Some of the clearest advice we have been given on the pet sector. Identified the weaknesses in the target
and supported a withdrawal from the process.”

- Fxxx Axxxxx Principle InvestmentsLondon/Paris/Luxembourg PE, €2.8b assets under management

“The valuable sector overview from the M Squared team has raised our team competence. This has led to multiple further projects.”

- Bxxxxxxx Capital PartnersLondon/Luxembourg PE, Small to Mid Cap EBITDA €7m to €20m






“M Squared consistently deliver over and above the brief. Their conclusions are backed by qualitative and
quantitative research and a comprehensive understanding of the sector from hands on experience.
Our go-to pet experts.”

- Bxxxxxxxxxx Global Asset Manager, $1T assets under management
“Operationally astute with real P&L delivery.”

- Axxxx Wxxxxxxxxxx Genoa Branded Pet Food, >€120m turnover




“Invaluable insights”

- Nxxxx Ixxxxx ABStockholm/Munich PE, Small to Mid Cap EBITDA SEK 50m to SEK 300m