M Squared Consulting

The Leading pet industry consultants

Unique expertise, trusted by the best



With a wealth of relevant experience and the success stories to match, M-Squared are the leading consulting solution for all things pet.

Whether a business in pet, an investor, or looking to understand the space with exclusive insights, M-Squared will add value.

Welcome to the realm where paws meet profit, where wagging tails and business strategies converge.




Why You need to work with M Squared

1. Unmatched Industry Knowledge: Our team comprises of only seasoned pet industry experts who understand the nuances of this dynamic market inside out. Their skillsets are massively vaired, so all areas of the space and your business are covered.

2. Tailored Solutions: We don't believe in one-size-fits-all solutions. Instead, we customize our services to meet your unique needs and objectives.

3. Proven Track Record: With a successful history of helping businesses thrive in the pet industry, our results speak for themselves. Learn more here.

4. Innovation and Creativity: We constantly stay ahead of industry trends, offering fresh ideas and strategies to ensure your success. Spend 11' Minutes with Matt, our Creative lead, here.

Let's Talk

Unleash your potential

M-Squared will tailor a solution for you:

Investor support

M-Squared are real experts in the industry, not just expert consultants. We understand the numbers, but also tell you want they can't.

business support

Total, complete support. From start up to industry leaders, M-Squared have lead huge success projects in multiple areas.

Industry analysis

We produce unique insights with access to industry data and the understanding to tell you what are the keys to success in the Pet Industry.


Grow.

🚀 For Businesses in Need of a Boost: Revitalize Your Journey 🚀
Running a pet business is like caring for a beloved pet – it requires dedication, nourishment, and a guiding hand when challenges arise. If you find yourself falling short of your goals, fear not. Our seasoned consultants know how to rekindle that spark, breathe life into your strategies, and reignite your growth. We'll delve deep, assess your strengths, and chart a course towards sustainable success that echoes throughout the industry.

🌱 For New Pioneers: Nurturing Pet Start-Ups 🌱
Embarking on the pet industry adventure? Congratulations, you're about to join a community fueled by passion and purpose. Our consultancy is here to ensure you navigate the start-up waters with finesse. We'll help you cultivate your vision into reality, offering guidance on market entry, branding that captures hearts, and strategies that ensure a solid foothold in this thriving ecosystem.🐶

🐱🐦🐰 Ready to Embrace the Pet Industry Revolution? 🐰🐦🐱🐶
Whether you're an investor seeking returns beyond the ordinary, a business aiming to regain its stride, or a fearless entrepreneur ready to embark on a pet-centric journey, we're your partners in growth. Our consultants bring an arsenal of experience, insights, and a genuine passion for pets to every partnership.Join us in shaping a future where pet care meets business brilliance. Reach out to us at here to embark on a journey that leaves no pawprint unnoticed. Let's elevate the pet industry together – one wagging tail at a time! 🐾🌟

Investors

For Investors: Unveil the Pawprint of Success

The Pet industry is a wildly lucrative space. From an initial decision to bring a pet into their lives, owners become lifetime consumers. More addictive than cigarettes and alcohol, the love of pets stays for your entire life.

The purchase that becomes a lifestyle.

The purchase that is pandemic-proof

The purchase that is recession-proof

And it's growing.

You know your numbers, but let M-Squared be your compass, your keen-eyed navigators through the intricate landscapes of pet businesses. With our expert insights, you'll discover untapped potential, decode market trends and avoid pitfalls. With a combined 40+ years of industry experience, you will not find this level of exerptise in traditional consulting firms



🐱🐦🐰 Ready to Embrace the Pet Industry Revolution? 🐰🐦🐱🐶
Whether you're an investor seeking returns beyond the ordinary, a business aiming to regain its stride, or a fearless entrepreneur ready to embark on a pet-centric journey, we're your partners in growth. Our consultants bring an arsenal of experience, insights, and a genuine passion for pets to every partnership.Join us in shaping a future where pet care meets business brilliance. Reach out to us at
here to embark on a journey that leaves no pawprint unnoticed. Let's elevate the pet industry together – one wagging tail at a time! 🐾🌟

A Tailored approach for massive results

See how we’ve helped ambitious clients achieve extraordinary outcomes.

Private equity support

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Learn more

supply chain optimisation

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Learn more

Meet the team

Paul Miley

10 Minutes with Paul
Everything you need to know about Paul's business acumen and delivery here, but to get to know him, we asked Paul the Questions from Inside the Actor's Studio, a set of questions first used by Bernard Pivot in France, popularised by James Lipton and the brilliant answers given by Hollywood actors. If you've not got 30' to spare, do not search it on YouTube. But read Paul and Matt's answers, then get back to work. That's fair. Let's hear from Paul:

1. What Is your favourite word?
Heft - makes me smile every time I can use it

2. What is your least favourite word?
   Nice - lacks imagination

3. What turns you on, creatively, spritiually or emotionally?
A moment of total physical and mental engagement - riding a 'bike the wrong side of 130mph on the Mountain section of the Isle of Man TT course would do it

 4. What turns you off?
Selfishness

 5.  What is your favourite curse word?
Feck - the Irish use it with beautiful abandonment

 6. What sound or noise do you love?
Morning woodland, ideally with a light shower of rain

 7.  What sound or noise do you hate?
The quietest little snap as a bolt lets go 'cause it's been over tightened; preceding the hours of engineering distress and self-criticism for not using the torque wrench

 8.  What profession other than your own would you like to attempt?
Park ranger, mountain guide, search and rescue

 9. What profession other than your own would you not like to attempt?
Opera singer

 10. If Heaven exists, what would you like to hear God say when you arrive at the Peraly Gates?
'Uh-oh'

Matt Miley

11' with Matt
Matt's a little different, so his approach to this task is rather indicitative. It's also why you want him on your projects.

"So I have an overly inqusitive disposition, and found it all too simple for a TV show to come up with such an insightful, punchy list of questions, able to reveal such deep inner truths. So I went down the necessary internet rabbit-holes to find out that there was much more to this.

The questions that Lipton cites are not the Proust Questions. And the questions Proust answered are actually in a girl's parlour-game book... Twice. And the contents theirin contain none of the actual questions we know.

Wait, what? Proust? Marcel Proust?

The list of 10 questions Paul answered were popularised by Inside the Actor's Studio Host, James Lipton. Lipton always gives credit for this list to French talk show host Bernard Pivot; he often mentions that the list originally came from French novelist Marcel Proust (1871–1922).

Proust did not actually create the questionnaire that frequently has his name attached, though he did famously answer two versions of it (once at age 13, and a second time at age 20), and thereby gave the lists a certain notoriety.

The lists started as a parlor game, and their original author is unknown. As it turns out, Lipton’s list differs in three questions from Pivot’s, and neither Lipton’s list nor Pivot’s has a single question in common with either of Proust’s! If you want the full four lists (roughly translated from french in some cases, let me know, it's a great ice-breaker.)

So, in the spirit of lookng at things a little differently, i've chosen to answer the Proust list, with a smattering of Pivot's flair."

1. What is your favorite drug?
Blimmin' eck, Pivot, I can see why Lipton swerved that one. I'll take adrenalin. Fast skiing and fast motorbikes all day, please.

2. Who would you like to see on a new banknote?
Wall-E. A fake robot is what humanity has needed to pay more attention of for some time. Weird.

3. If you were reincarnated as some other plant or animal, what would it be?
If we are playing the long-game, you be hard pushed to look past dolphin, shark or bird of prey. Just for the sheer enjoyment of flying, I'll go falcon.


Marcel Proust’s Questionnaires
At age 13:

1. What do you regard as the lowest depth of misery?
Heathrow Airport Arrivals

2. Where would you like to live?
I live on the Bodensee, and spend my winters teaching and ski guiding in Lech, Austria. So i'm fortunate to say i live exactly where i'd like

What is your idea of earthly happiness?
To what faults do you feel most indulgent?
Who are your favorite fictional heroes?
Who are your favorite characters in history?
Who are your favorite heroines in real life?
Who are your favorite fictional heroines?
Who is your favorite painter?
Who is your favorite musician?
What quality do you most admire in a man?
What quality do you most admire in a woman?
What is your favorite virtue?
What is your favorite occupation?
Who would you have liked to be?
At age 20:
What is your most marked characteristic?
What quality do you most like in a man?
What quality do you most like in a woman?
What do you value most in your friends?
What is your principal defect?
What is your favorite occupation?
What is your dream of happiness?
What to your mind would be the greatest misfortune?
What would you like to be?
In what country would you like to live?
What is your favorite color?
What is your favorite flower?
What is your favorite bird?
Who are your favorite prose writers?
Who are your favoite poets?
Who are your favorite fictional heros?
Who are your favorite fictional heroines?
Who are your favorite composers?
Who are your favorite painters?
Who are your heroes in real life?
Who are your favorite heroines of history?
What are your favorite names?
What do you most dislike?
What historical figures do you most despise?
What event in military history do you most admire?
What reform do you most admire?
What natural gift would you most like to possess?
How would you like to die?
What is your present state of mind?
To what faults do you feel most indulgent?
What is your motto?



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